Prospective homebuyers will have the chance to step behind the scenes at one of East London’s most exciting developments this September, as Guinness Homes hosts an exclusive dusty boots tour of their new Private Sale apartments at The Waterside in Bromley-by-Bow.
Taking place from 3pm-5pm on Thursday 17th September, the event will offer buyers an early glimpse inside The Waterside as construction progresses, with the opportunity to don hard hats with contractor Lovell and explore the development’s building works, getting a feel for the homes and wider neighbourhood before completion.
The event comes as Guinness Homes, in partnership with JLL, launches a collection of Private Sale homes at The Waterside, comprising one- and two-bedroom apartments. Set within the established Leaside Lock neighbourhood alongside the River Lea, the new homes combine a distinctive waterside setting with Zone 2 connections and a growing range of amenities on the doorstep.
Hellyn Fairbrother, Regional Sales Manager – London & South East at Guinness Homes, comments: “Buying a new home before it’s complete can require a little imagination, so our dusty boots tour is a fantastic opportunity for buyers to see The Waterside taking shape for themselves. This will be a one-off opportunity for a private chaperoned viewing of our new Private Sale homes, before they are complete.”
“From its location alongside the River Lea to the established community and amenities already onsite, The Waterside has so much to offer. We’re really looking forward to welcoming prospective buyers onto site and giving them a first-hand look at what life here could be like.”
Homes at The Waterside have been designed for modern city living, with open-plan living spaces, contemporary handleless kitchens with integrated appliances and private balconies or terraces. Private Sale homes also benefit from premium European oak flooring, while bedrooms feature built-in sliding wardrobes, with selected homes offering walk-in wardrobe spaces.
As the final phase of Guinness Homes’ flagship Leaside Lock development, buyers will be joining a neighbourhood that is already well established. Residents benefit from an existing concierge and estate management team, alongside on-site amenities including The Gym Group and a convenience store. Urban Baristas is also set to open at Leaside Lock soon, bringing its Sydney-inspired coffee and brunch offering to the neighbourhood.
Connectivity is another major draw. Bromley-by-Bow Underground station is just a two-minute walk away via a well-lit and CCTV-monitored direct underpass, providing District and Hammersmith & City line services across the capital. Stratford is also within easy reach, offering further transport connections alongside Westfield Stratford City and the cultural destinations of East Bank.
Closer to home, residents can enjoy walking and cycling routes along the River Lea and surrounding canals towards Three Mills Green, Hackney Wick and Queen Elizabeth Olympic Park. Roman Road is also nearby, with its mix of independent cafés, bakeries, boutiques and historic market.
Alongside the Private Sale collection, one and two bedroom apartments are also available at The Waterside through Shared Ownership, offering an alternative route onto the property ladder.
The Waterside, Bromley-by-Bow, E3
The dusty boots tour at The Waterside will take place from 3pm-5pm on Thursday 17th September. Find out more and book an appointment: https://www.watersideldn.co.uk/enquire/
Pricing starts from £460,000 for a one bedroom apartment and £499,900 for a two bedroom apartment. Find out more at: https://www.watersideldn.co.uk/
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