Friday, June 14, 2024

Primetime Living With Peabody At Macfarlane Place: First Time Buyer Guide

With a rich history at the heart of the British television industry, White City’s Television Centre is an illustrious aspect of the west London skyline. Since opening its doors in 1960, an array of shows recorded at the iconic listed building have taken centre stage in homes up and down the country. Now, those looking to take their first steps onto the property ladder can call this cultural landmark home with the upcoming launch of Peabody’s Macfarlane Place at Television Centre.


A contemporary collection of one and two-bedroom apartments, Macfarlane Place has been designed with wellbeing, sustainability, and the London lifestyle in mind. Architects have worked thoughtfully to ensure careful consideration in the design. Homes are decorated with long-lasting, natural materials, reflecting the building’s architecture.

Providing a more affordable option for prospective buyers, Macfarlane Place will be the first Peabody development offering homes through London Living Rent. The scheme is designed to help buyers save up for a deposit by renting properties at a discounted rate of around a third of local household incomes, to support those looking to transition from renting to shared ownership. Also at the development and set for launch this autumn, Macfarlane Place will feature a selection of stylish shared ownership homes, offering further options for London’s buyers.


Macfarlane Place joins an established community at Television Centre, offering buyers a range of cafes, restaurants, and leisure facilities right on the doorstep including tantalising Indian delicacies at Kricket and freshly brewed coffee from Flying Horse Coffee. Shoppers can support a variety of local independent businesses at Shepherd’s Bush Market, ranging from fresh food to clothing. Alternatively, Westfield London has secured White City as a shopping and leisure destination and is just across the road. With over 290 shops, there is no better place to search for items to bring your interior design vision to life. Westfield also features a Vue cinema, All Star Lanes bowling alley, and Puttshack mini-golf course for a fun night out with friends.


When looking to switch the channel and enjoy a more relaxed pace, Macfarlane Place will not disappoint, with residents able to access either a stunning green podium garden or roof terrace, ideal for relaxing and socialising. Owen Jowett, Senior Architect at Maccreanor Lavington, comments, “Within the design, a podium garden is provided for playing and gathering, and a residents’ roof terrace offers views to the south and west.” Select homes can also access “grow beds”, perfect for green-fingered buyers looking for a space to pursue their passion. Further enhancing the sustainability of the scheme, bird baths and boxes ensure this is a space that can be enjoyed by both residents and the local biodiversity. Looking locally, there are plenty of green spaces around. To name just one, Hammersmith Park is a seven-minute walk away and features everything from tennis courts to a tranquil, Japanese-inspired garden.


Whether looking to commute to the office or just get out and about to explore, White City is always connected when you fancy a change of scene. Paddington and King’s Cross St Pancras stations can be reached in just eight and 18 minutes respectively from Wood Lane station. Steven Midgley, Head of Sales & Marketing for Macfarlane Place, comments, “Surrounded by 110 acres of The White City Regeneration Area, Macfarlane Place is more than just a place to live. In addition to beautifully crafted homes, buyers at the development are treated to unrivaled transport links, spectacular green spaces, and an enviable array of local shops and leisure facilities.” Prices at Macfarlane Place are yet to be confirmed. Priority will be given to buyers living or working within the London Borough of Hammersmith & Fulham.

To find out more about the ways to purchase a home and to register your interest, visit

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First Time Buyer is an exciting bi-monthly glossy which takes a stylish and comprehensive look at all the options available, setting them out in an entertaining and informative way, and helping potential customers navigate their way through what is often a daunting and complex process. We dispel the myths, reinforce the facts and arm the reader with the tools necessary to make their homeownership dreams a reality.

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