Thursday, June 13, 2024

Family Homes in the Heart of Zone 2: Your Guide to Guinness Homes’ Latest Shared Ownership Development

Guinness Homes has unveiled its latest collection of 17 three-bedroom shared ownership homes at Leaside Lock, its flagship development in Bromley-by-Bow, East London. This presents a rare chance for families seeking larger apartments in the superbly central Zone 2.

Recently recognized as one of London’s best neighborhoods for first-time buyers*, Bromley-by-Bow is an ideal location for those looking for a family home in the heart of the capital. Guinness Homes is making this Zone 2 hotspot even more accessible by offering shared ownership on all three-bedroom apartments in its latest release. Interested purchasers can acquire a 25% share of a three-bedroom home for just £137,500, with deposits starting from only £6,875.

Hellyn Fairbrother, London and South East Regional Sales Manager at Guinness Homes, comments, “Our latest release of three-bedroom homes is wonderful for couples or families seeking a spacious apartment in the heart of the capital! The three-bedroom apartments offer flexible layouts with enough space for a children’s nursery, playroom, or home office, making them ideal for growing families. With large open-plan kitchens, an en suite bathroom to the main bedroom, and spacious balconies to every home, these apartments offer generous space for the whole family. Victoria Park, Three Mills Island, the historical House Mill on the River Lea, and Westfield Stratford are also all nearby, so children and parents aren’t short for ways to spend their weekends!”

The major new development will ultimately comprise 965 homes and is already a new focal point for the area, created with modern convenience in mind. While offering fantastic transport links to the rest of London, the neighborhood has been carefully designed so that residents also have everything they need right on their doorstep. Creating a lively new community-focused neighborhood, a broad range of unbeatable amenities are planned on-site, including a health and fitness studio, a cafe, a gym, a convenience store, and co-working space.

Apartments at Leaside Lock are finished to a high specification throughout, featuring contemporary open-plan kitchens, complete with integrated Bosch appliances. Bathrooms and en suites are finished with sleek sanitaryware, and underfloor electric heating is fitted in all apartments. Recognizing the importance of outdoor space in London, private balconies offer spectacular views of London, allowing residents to create an extension of their living space.

Set on the banks of the River Lea, Leaside Lock is close to a plethora of local shops, restaurants, and bars. A short walk away is Roman Road, a historic street lined with independent cafes, boutiques, and bakeries, where three times a week a 150-year-old market brings fashion stalls, fresh produce, and delicious street food to both locals and visitors. Ideal for families, London’s tallest sculpture, ArcelorMittal Orbit, is less than a 10-minute cycle from Leaside Lock and is home to the world’s longest tunnel slide – perfect for an exciting afternoon out for all the family!

A number of good local nurseries and schools are also close to the development, including the Rainbow Nursery in the Bromley-by-Bow Centre, Old Palace primary school, and Bow secondary school.

As well as outdoor space within the community, Leaside Lock is close to some of London’s best parks. Victoria Park is close by and is ideal for outdoor sports with its running trails, tennis courts, and sports ground. Also nearby, Three Mills Island hosts local events and has plenty of green space to enjoy, with an outdoor children’s play area.

On top of green spaces, Leaside Lock has an unrivaled waterside location, with the development set on the banks of the River Lea. A rarity in London, residents are within easy reach of east London’s bustling canal network. Stratford and the Olympic Park can be reached by walking east along the towpath, where you’ll find stretches of outdoor space alongside the world-famous London Aquatics Centre and Westfield Stratford shopping center.

Residents also benefit from superb transport connections across the capital, with Bromley-by-Bow Zone 2 underground station just a three-minute walk away, connecting to central London and out towards Stratford on the District Line and Hammersmith & City Line.** Nearby road links offer direct journeys to London City airport and out of the capital, while several local shopping and cultural destinations can be reached on foot or bicycle along the river towpath.

Shared ownership prices start from:

  • From £102,500 for a 25% share of a one-bedroom apartment
  • From £125,000 for a 25% share of a two-bedroom apartment
  • From £145,000 for a 25% share of a three-bedroom apartment

Call 020 8131 7495 or visit to register interest

Evening Standard, February 2023

Distance taken from Shared ownership terms and conditions apply.

First Time Buyer is an exciting bi-monthly glossy which takes a stylish and comprehensive look at all the options available, setting them out in an entertaining and informative way, and helping potential customers navigate their way through what is often a daunting and complex process. We dispel the myths, reinforce the facts and arm the reader with the tools necessary to make their homeownership dreams a reality.

Related Articles

Latest Articles


Sign Up For First Time Buyer Newsletter

Sign up for the free First Time Buyer newsletter and be the first to hear about offers and information exclusively for first time buyers.

Your email address will never be shared with third parties