A home in the capital may currently feel out of reach for many house hunters, with demand for new build homes in London steadily rising. A recent report from Knight Frank revealed that there have been 17% more viewings of new build homes in London this year compared to 2023, and a 9% increase in offers made. Competition among first time buyers is undoubtedly growing, and more homes are desperately needed in the capital to keep up with demand.
Introducing The One Hundred, a brand new development from Guinness Homes, situated in the heart of north west London and launching in summer 2024. This mixed-tenure development will bring an attractive range of 100 one, two and three bedroom apartments to Alperton, Brent. In total, 51 homes will be available to purchase through shared ownership, giving first time buyers the chance to secure an affordable new build apartment in a central Zone 3 location. London Sales Manager at Guinness Homes, Hellyn Fairbrother, comments, “We’ve seen a real influx of potential buyers looking to purchase a home in London since the start of the year, and so we’re really excited to be bringing new affordable homes to market this summer. A rare offering for shared ownership homes, The One Hundred is situated next to one of London’s most desirable waterways – the iconic Grand Union Canal – providing hopeful buyers with a more accessible route on to the property ladder without having to compromise on location.”
Inside, apartments at The One Hundred are finished to a quality specification throughout. Contemporary kitchens are fitted with integrated Zanussi appliances, while bathrooms are complete with sleek chrome features. Acting as an extension of the living space, the apartments offer private balconies or terraces, with some featuring expansive views over the Grand Union Canal – the perfect spot for an al fresco morning coffee.
For those buyers seeking a bustling local area, The One Hundred is situated close to a broad range of amenities. BOXPARK Wembley can be reached in less than a enjoy a diverse range of street food and on-site events. Those in search of some retail therapy can reach Brent Cross shopping centre in a 30-minute cycle or Westfield Shepherd’s Bush in under 35 minutes from Stonebridge Park underground station, with over 350 shops, restaurants, cafes, and bars to enjoy. Ideal for picnics in the park, Fryent Country Park is located a 25-minute cycle from the apartments at The One Hundred, offering over 200 acres of rolling fields and woodland to unwind in. Set close to the Grand Union Canal, the apartments’ desirable canalside location not only offers peace and quiet, but also means residents can enjoy tranquil strolls and bike rides along the river towpath.
Ideal for daily commuters and weekend explorers alike, apartments at The One Hundred are just a 15-minute walk to Alperton and Stonebridge Park underground stations, with direct services into central London in under 30 minutes. Nearby road links offer direct journeys to London City airport and out of the capital, while a plethora of local shopping and cultural destinations can be reached on foot or bicycle along the river towpath.
Pricing information is available on Guinness Homes’ website.
To find out more and arrange to visit, call our sales team on 020 3819 0000 or go to guinnesshomes.co.uk/the100 to book an appointment.
Shared ownership terms and conditions apply.
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