Reserve before 31st October for a home for Christmas at Argenta, Silvertown 

Silvertown, London, E16 

With Christmas approaching and another year drawing to a close, many Londoners may already be thinking about their plans for 2027. For those hoping to make the move into a place of their own, Guinness Homes is offering a collection of ready-to-move-into one- and two-bedroom Shared Ownership apartments at Argenta in Silvertown, giving eligible buyers the opportunity to get onto the property ladder in time for Christmas. 

Buyers hoping to have the keys to their new home before the festive season are being encouraged to reserve by 31st October at Argenta*. 

While January is often associated with fresh starts and renewed plans to move home, aspiring buyers don’t necessarily need to wait for the new year to begin their search. With homes at Argenta already built and ready to move into, reserving by 31st October could give buyers the opportunity to get ahead of the traditional New Year property search and head into 2027 already settled into a home of their own. 

To ease the financial pressure of getting on the housing ladder before Christmas, those who reserve select plots before 31st October will receive a deposit contribution of £3000.** 

Hellyn Fairbrother, Sales Manager at Guinness Homes, comments: “Christmas is a time when home really comes into focus, whether that’s having friends over, putting up your own decorations or simply having a space that feels like yours. 

“For buyers who have been thinking about homeownership but assumed it wasn’t achievable in London, Shared Ownership can offer another route.  Rather than waiting until January to put those plans into action, there’s an opportunity to get ahead of the New Year property search and start 2027 already settled into a place of your own.” 

Those moving to Argenta will also have plenty to discover in their new neighbourhood over the festive season. Situated within the Royal Docks, Argenta puts buyers close to Royal Victoria Dock, which will host the Royal Docks Winter Market, bringing together street food, creative workshops, music performances and family-friendly entertainment from local artists and cultural organisations. 

Residents can enjoy Thames Barrier Park just a five-minute walk away, alongside waterfront walks, water sports and an evolving selection of places to eat, drink and spend time across the Royal Docks. 

Argenta is the first collection of homes to launch within the landmark Silvertown regeneration, a 27-acre placemaking project being delivered by The Silvertown Partnership. The new neighbourhood will ultimately provide thousands of homes alongside proposed commercial space, leisure facilities, cafés and bars, as well as a revitalised waterfront with public parks and potential open swimming facilities. 

Homes at Argenta have been designed with modern living in mind, with contemporary interiors, impressive finishes and fully integrated kitchens. Each apartment comes with a private balcony, while residents also have access to a landscaped Residents’ Garden with raised planting beds. 

An on-site Co-op is set to open soon, and will provide added everyday convenience. 

Ideal for commuters and city explorers alike, Silvertown offers speedy transport connections across London and beyond. The area is served by West Silvertown DLR station, placing residents just one stop from Canning Town – a major transport hub connecting to the Jubilee Line and Elizabeth Line – and providing direct links to Canary Wharf and the City. Custom House station, just a short walk away, also connects residents to the Elizabeth Line, offering fast and direct journeys into central London and onwards to Heathrow Airport. 

Connectivity in the area continues to improve further, with plans for a new 305-metre, step-free pedestrian and cycle bridge set to link Silvertown directly to the Elizabeth Line at Custom House. The recently opened Silvertown Tunnel has also significantly reduced cross-river journey times, connecting Silvertown with the Greenwich Peninsula and the O2 Arena in just minutes.

Prices start from £97,500 for a 25% share of a one-bedroom apartment (full market value £390,000) and £137,500 for a 25% share of a two-bedroom apartment (full market value £550,000). 

Find out more about homes at Argenta: https://www.guinnesshomes.co.uk/developments/silvertown/shared-ownership-in-newham/

First Time Buyer is an exciting bi-monthly glossy which takes a stylish and comprehensive look at all the options available, setting them out in an entertaining and informative way, and helping potential customers navigate their way through what is often a daunting and complex process. We dispel the myths, reinforce the facts and arm the reader with the tools necessary to make their homeownership dreams a reality.

First Time Buyer Magazine
First Time Buyer is an exciting bi-monthly glossy which takes a stylish and comprehensive look at all the options available, setting them out in an entertaining and informative way, and helping potential customers navigate their way through what is often a daunting and complex process. We dispel the myths, reinforce the facts and arm the reader with the tools necessary to make their homeownership dreams a reality.

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