Saturday, July 13, 2024

Guinness Homes Unveils New Developments: The One Hundred and Woodlark Place

The number of budding buyers looking to move home has risen, with Bloomberg UK reporting that 42% of prospective purchasers are looking to speed up their moving plans this year alone. Responding to the growing number of hopeful house hunters, are two new developments from Guinness Homes.

Introducing The One Hundred and Woodlark Place

Two brand new developments, set at opposite ends of the country, each providing high-quality and contemporary shared ownership homes for first-time buyers. The new developments will bring over 70 affordable homes to two sought-after areas, Alperton in London and Finningley in Doncaster, where property prices have been on the rise over the past year as the popularity of these areas grows.

London Sales Manager at Guinness Homes, Hellyn Fairbrother, comments, “We’ve seen that demand for contemporary homes is growing, with increasing numbers of first-time buyers coming through our doors every day. We’re very excited about these new developments in London and Doncaster, which offer such varied and diverse housing solutions for so many different types of buyers – singles, couples, and families alike.”


The One Hundred is an attractive collection of 100 one, two, and three-bedroom contemporary apartments set within a vibrant waterside community, with 51 homes available to purchase through shared ownership. Located in the heart of Alperton, Brent, homes at The One Hundred have been designed with residents in mind. Finished to a high specification throughout, contemporary kitchens feature integrated Zanussi appliances, while bathrooms are complete with sleek chrome features. Featuring an extension of the living space, the apartments offer private balconies with expansive views over the Grand Union Canal – the perfect spot for an al fresco morning coffee. The One Hundred’s desirable waterside location not only offers peace and quiet, but also means residents can enjoy tranquil strolls and bike rides along the river towpath.

For those buyers seeking a bustling local area, The One Hundred is situated close to a broad range of amenities. BOXPARK Wembley can be reached in less than a 25-minute bus ride, where residents can enjoy a diverse range of street food and on-site events. Those in search of some retail therapy can reach Westfield Shepherd’s Bush, where there are over 350 shops, restaurants, cafes, and bars to enjoy, in less than 35 minutes from Stonebridge Park underground station.

Perfect for daily commuters and weekend explorers alike, the apartments are situated just a 15-minute walk to Alperton and Stonebridge Park underground stations, with direct services into central London in under 30 minutes.


Woodlark Place will offer a range of two and three-bedroom homes in the heart of Finningley, Doncaster. A collection of 23 new build homes, the open-plan properties at Woodlark Place offer space for the whole family. From fitted kitchens, complete with integrated Zanussi ovens, and sleek bathrooms with suites by Sandringham, to private landscaped gardens, the homes at Woodlark Place have been thoughtfully designed for a range of different residents.

A South Yorkshire gem, Finningley is ideal for young professionals and growing families alike. Perfectly placed, buyers can enjoy a range of parks and green spaces on their doorstep, such as Yorkshire Wildlife Park and Finningley Park. For those looking for weekend inspiration, The Dome is located a 10-minute cycle away and offers a swimming complex, a selection of bars, and a sports arena. A short walk from the development is Finningley village, with a local pub, convenience store, and takeaway restaurant – ideal for Sunday morning strolls into town. A range of Ofsted-rated Good schools are also located in less than a 15-minute drive time.

Offering the perfect blend between countryside and city living, Woodlark Place is well connected by nearby Doncaster railway station, just a 20-minute drive away. Offering frequent services into York, Sheffield, and Leeds in under 35 minutes, both commutes to work and days out with the family are within reach.

The One Hundred is set to launch this summer, with a range of one, two, and three-bedroom homes available to buy off-plan. Homes at Woodlark Place have already launched, with move-in dates for the two and three-bedroom homes set from summer 2024.

To find out more and make an appointment call our sales team on 0300 456 0522 or visit

Shared ownership terms and conditions apply.

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