Southern Housing New Homes has launched the second season of its popular Shared Ownership Unpacked podcast, following a successful first series which generated more than 1.4 million views across podcast and social platforms.
Hosted by Southern Housing’s Jodi James and Rob Horne, the new season builds on the podcast’s mission to cut through the jargon surrounding Shared Ownership. While season one focused on understanding Shared Ownership and the buying journey, season two moves further along the customer journey to explore the reality of owning a Shared Ownership home after purchase.
The first four episodes of season two are available now, with Jodi and Rob joined by independent experts and Shared Ownership homeowners to explore both the practical and personal realities of the tenure, from ongoing costs and changing circumstances, to selling and moving on.
Guests this series include Nick Lieb, Chief Operations Officer of Share to Buy Live, who breaks down the real monthly costs of Shared Ownership, from mortgage and rent payments to service charges and household expenses and what buyers should consider when budgeting. Content creator Lulu Pacey shares her experience buying, living in and eventually selling a Shared Ownership home, including the questions that arose along the way. Floris ten Nijenhuis, Founder of Stairpay joins the hosts to discuss what comes next for existing Shared Owners, including staircasing, remortgaging and selling as circumstances change. The fourth episode hears from Sophie McDonald, who shares her personal journey from years of renting and housing uncertainty to having a home of her own, exploring the security, stability and emotional impact that homeownership can bring.
Jelena Stakic, Marketing Manager at Southern Housing comments “We developed the first season of Shared Ownership Unpacked to help people understand how Shared Ownership works and navigate the buying process. For season two, we’ve deliberately taken the conversation further, looking at what life is like after you’ve bought your home – from ongoing costs and remortgaging to staircasing, selling and adapting when circumstances change.
“By bringing together homeowners and independent specialists, we can have candid, friendly and open conversations about the opportunities and challenges of Shared Ownership. We want to share practical information and real-life experiences that help people make informed decisions, not just when buying, but throughout their homeownership journey.”
The return follows a strong response to the podcast’s first season. Across YouTube and podcast platforms, full episodes achieved 3,135 views and downloads, while content from the series also generated 1.4 million video views across social media.
The first season also highlighted the questions and concerns that resonate most with prospective buyers, with episodes tackling common misconceptions around Shared Ownership performing particularly strongly. Shared Ownership 101: Is Shared Ownership a Scam? was the most downloaded episode on podcast platforms, while social content helped the conversations reach an even wider audience. Across TikTok alone, 18 posts generated more than 1.07 million video views, while Instagram content attracted more than 229,000 views.
Building on that response, season two brings together a range of perspectives, with Jodi and Rob guiding conversations with homeowners and external specialists about the ongoing realities of Shared Ownership – including the financial, practical and personal decisions owners face over time.
The four episodes of Shared Ownership Unpacked season two are available to watch now on Southern Housing New Homes’ YouTube channel, with the podcast also available through major podcast platforms.
Watch Season Two on YouTube: Shared Ownership: Unpacked – The Podcast – YouTube
Listen to Shared Ownership Unpacked: Shared Ownership Unpacked – Hosted by Southern Housing New Homes
First Time Buyer is an exciting bi-monthly glossy which takes a stylish and comprehensive look at all the options available, setting them out in an entertaining and informative way, and helping potential customers navigate their way through what is often a daunting and complex process. We dispel the myths, reinforce the facts and arm the reader with the tools necessary to make their homeownership dreams a reality.
