In an era where the housing crisis dominates headlines, London Square stands out not just as a property developer, but as a key player in urban regeneration and community building. Its philosophy, as shown by its decade-long track record, goes beyond simply constructing buildings. London Square is dedicated to creating thriving communities that cater to the diverse needs of modern life across the capital.
Since launching in 2010, London Square has made a name for itself through its design-led approach to development. By collaborating with leading architects and engaging with local communities, the company ensures that each project is not only visually appealing but also conscious of and complementary to its surroundings. Its recent acquisition by Aldar Group in late 2023 has only accelerated this mission, allowing London Square to significantly scale up its operations with 14 new developments acquired in the last 12 months, and increase the much-needed supply of high-quality, affordable homes.
What truly sets London Square apart is its unwavering focus on the customer. It understands that for many, particularly first time buyers, purchasing a home is a daunting process. To ease this journey, London Square provides a customer-first experience from the initial enquiry to handing over the keys. Its dedicated sales teams are on hand to offer guidance, and initiatives like mortgage workshops and financial guidance events provide invaluable support. This dedication is not just talk; it’s backed by a Gold Award for customer satisfaction, with an impressive 97.9% of buyers willing to recommend the company. This tenure-blind approach, where all buyers receive the same high-quality experience, underscores London Square’s belief that everyone deserves a home they can be proud of.
Beyond the bricks and mortar, London Square is deeply invested in the wellbeing of its communities. It fosters a sense of belonging through resident events and local partnerships, which contribute positively to the local economy. Its commitment to safety is also a hallmark of its work. With an Accident Incident Rate significantly below the industry average, it prioritises the safety of its residents, staff, and contractors.
Furthermore, London Square’s proactive approach to building safety, being one of the first to sign the Government’s building safety remediation contract, demonstrates a commitment to ethical and responsible development, ensuring residents are not burdened with the costs of fire safety improvements.
Wellbeing is at the heart of London Square’s developments, with green spaces, pedestrian-friendly zones and communal areas designed to bring people together. The company also invests in its employees, offering wellbeing seminars and a range of training programmes.
London Square’s commitment extends to environmental sustainability as well. London Square aims to achieve a 15% biodiversity net gain on its developments, surpassing Natural England’s target of 10%. This forward-thinking approach showcases a developer that is genuinely invested in the long-term health of the planet and the communities it serves. From creating new green spaces, such as the Chelsea Pensioner Garden for the RHS Chelsea Flower Show, to fostering community wellbeing through pedestrian-friendly zones and communal areas, London Square’s impact is both visible and lasting.
In an increasingly competitive market, London Square’s holistic approach to development, combining quality design, exceptional customer care, and a strong sense of social responsibility, serves as a powerful model. It is a developer that is building more than just homes; London Square is building the foundations of a better future for the capital’s communities, one well-designed, safe and sustainable neighbourhood at a time.
londonsquare.co.uk
First Time Buyer is an exciting bi-monthly glossy which takes a stylish and comprehensive look at all the options available, setting them out in an entertaining and informative way, and helping potential customers navigate their way through what is often a daunting and complex process. We dispel the myths, reinforce the facts and arm the reader with the tools necessary to make their homeownership dreams a reality.
