This summer, Wembley Stadium has welcomed the likes of Lana Del Rey, Coldplay and of course, the long-awaited Oasis. As outdoor concerts begin to wind down, the property market in this North West London hotspot is still booming. Bringing affordable homeownership solutions to Wembley is Shared Ownership provider SO Resi, who is providing homes in the heart of Wembley at two landmark developments, SO Resi Wembley Park and SO Resi Wembley Way.
Wembley has already seen a major investment of £2.5bn in new homes, jobs and supporting infrastructure, resulting in the delivery of 5,000 apartments in the area1. Both SO Resi Wembley developments have seen exceptional demand from buyers across the ‘North London ridge’ including those from Ealing, Brent, Harrow, Hillingdon, Barnet, Redbridge and Newham Borough Councils.
From Brentford in West London to Stratford in East London, 78% of buyers from the 30-mile radius have reserved at SO Resi Wembley in a bid to avoid costly Zone One prices whilst staying north of the river. As well as a strong pull from London’s Northern council areas, Wembley has seen interest from all London areas amounting to 92% of buyers, meaning only 8% of buyers are from outer London reinforcing the trend that Londoners wish to stay in the capital.
At SO Resi Wembley Way, Wembley Stadium is within touching distance with studio, one, two and three-bedroom apartments available. Each home comes with a private balcony, fitted wardrobes to the main bedroom and integrated Samsung appliances. Residents will also have access to two roof terraces and a secure cycle storage. There is also a 5% deposit contribution incentive available for customers reserving this Autumn and moving in for Christmas.
At SO Resi Wembley Park, Wembley Park Underground station is situated directly next door which boasts access to the Lioness, Metropolitan, Jubilee and Bakerloo lines. The development offers 79 high-quality one, two and three-bedroom homes in two landmark new buildings with each apartment offering a private balcony. Residents will also have access to landscaped podium gardens and three years’ free car club membership with £50 driving credit.
Kevin Sims, Director of SO Resi, commented: “Our Wembley developments offer buyers a pathway to owning a home in the heart of Northwest London’s latest cultural
hotspot. Finding the right location in London has long been a key priority for buyers, and we’ve highlighted a pattern of attracting people from Brentford to Stratford in search of transport links, amenities and value. Homes at both Wembley Way and Wembley Park are here to meet the genuine needs of Londoners, and SO Resi is helping as much as possible with the housing crisis in the capital and obstacles to home ownership for the rest of 2025 and beyond.”
With numerous cultural and leisure options like Wembley Stadium, the OVO Area, BOXPARK Wembley, Wembley Park retail centre and the London Designer Outlet offering iconic brands at discount prices and fantastic dining options, homes at Wembley Park and Wembley Way offer residents vibrant and diverse living. Both developments are just a stone’s throw away from Wembley Park Underground Station – giving interested buyers the chance to live just a 12-minute connection away from central London.
Currently available at SO Resi Wembley Park are one, two and three bedroom apartments from £97,500 for a 25% share and a 5% deposit from £4,875. Wembley Way offers studio, one ,two and three bedroom apartments starting from £87,000 for a 25% share and a 5% deposit from £4,350. To find out more, visit www.soresi.co.uk and search Wembley.
First Time Buyer is an exciting bi-monthly glossy which takes a stylish and comprehensive look at all the options available, setting them out in an entertaining and informative way, and helping potential customers navigate their way through what is often a daunting and complex process. We dispel the myths, reinforce the facts and arm the reader with the tools necessary to make their homeownership dreams a reality.
