Keys or Coffee is a new property prize draw founded by property expert and TV presenter Stuart Douglas. Following on from his hit Channel 4 shows, Worst House on the Street, Can’t Sell Must Sell and George Clarke’s Flipping Fast, this property prize draw is the first of its kind. Keys or Coffee will be hosted on social media with the help of Stuart’s sister Scarlette (who’s also a property expert and television presenter), and their celebrity friends. Amazingly, entrants can win a fully renovated property for the price of a coffee – just £3! Lynda Clark discovers what’s it’s all about
It would be a dream come true for any first time buyer to win a fully renovated property! But, even though Stuart Douglas has always wanted to get the public to fully interact in his and Scarlette’s TV shows, it’s never been possible because of the format and the editing process. So, over a fairly long period Stuart has been working on his own idea, this unique and innovative prize draw that lets the public design the property that will be won. Stuart said, “We are all so excited about Keys or Coffee as it’s taken me a long time to get this off the ground. I’m a property developer as well as a TV presenter, so it seemed natural to want to create a property, which is the ideal home for a first time buyer.
“The big difference that sets us apart from others is that the public will curate the property style each week via celebrity-led interactive polls. They will make interior design choices for the rooms and features including the kitchen, bathroom, appliances, audiovisual and even garden landscaping.
“With this innovative approach via online engagement, the public can watch the property develop through their design decisions, and finally one lucky winner will own a bespoke property, designed by the nation for the price of a cup of coffee. Each ticket sale will also benefit our partner charities, giving the campaign a positive social impact. The money raised will help to support these wonderful and varied causes. The charities will be featured during the prize draw and I plan to visit them to get involved and capture the spirit of the great work they do.”
It’s such a clever concept and over an eight-week period, weekly Tuesday Choose-day polls are released on Instagram, with three design choices for the public to choose from. This is how the property is designed by the public week by week.
Entries to win can be purchased until 19 April 2026 at keysorcoffee.com. The renovation, and the related design choice polls, will run for the first eight to 10-week period. Stuart will be putting up daily content including the progress of the renovation, behind the scenes footage, and the poll results. On Friday Fun-day Stuart will go around the country as he gets the public involved in various challenges for the chance to win free entries.
He continued, “Our aim is to make homeownership accessible, meaningful and exciting and all powered by the people. Each week we launch a Choose-day poll on social media and the public votes on design decisions – everything from kitchen colour and layout, bathroom fittings and flooring style to garden landscaping and lighting. The votes will shape the home and what it looks like. We want to build something that connects people, where every vote, share, comment and post becomes part of the natural conversation and where your coffee might just change your life.
“We are backed by a powerful network of creators, brands, charities and wonderful people who believe in doing things differently. We have some amazing celebrities on board including Jeff Brazier, who is a broadcaster, coach and family man. He will be sharing how thoughtful design can make daily life better with plenty of heart and humour along the way. Natalie Bower is the founder of Bower Interior Design. With her eye for texture, tone and style she will help transform spaces into something very special. She will offer insider tips and explain how to balance luxury with liveability. Adebayo Akinfenwa is a football legend, motivational speaker and style icon. He loves bold statement design and people should expect some strong opinions, big reveals and a few unexpected preferences along the way. Then we have Stevo the Madman – a creator, storyteller and family man. He will be full of laughter, honesty and creativity. He has a growing passion for interiors and loves a good transformation story, so get ready for fun and relatable design moments! Scott DIY is a DIY expert, content creator and a home transformation pro. His followers know him for his practical skills, design hacks and unstoppable energy. He will be bringing hands-on spirit to our polls that will inspire everyone to think creatively about how to make a home their own. And of course my sister Scarlette who, like me, is a TV presenter and property expert, has a passion for design and renovation which is unmatched. She knows how to turn a vision into reality and make it look effortless.
“We are also extremely proud to be helping amazing charities and they’ll receive 10% of all ticket sales. The charities that we are supporting are the Pink Ribbon Foundation, which is a grant-making trust with a mission to fund projects and provide financial support to UK charities that relieve the needs of people who are suffering from, have been affected by breast cancer, or who work to advance the understanding of breast cancer and its early detection and treatment. Afro Caribbean Leukaemia Trust (ACLT) which saves lives through bone marrow, blood and organ donation. Mary’s Meals which serves life-changing school meals to more than three million children, in 16 countries, every school day. And Furnishing Futures which creates fully furnished homes that give hope and dignity to women and children placed in empty social housing after domestic abuse.”
The timeline to date is – Keys or Coffee launched on 27 November 2025 at the Ideal Home Show Christmas exhibition and the main draw opened on 27 December 2025. Keys or Coffee is offering three prize draws. The main draw and first prize is to win the property; the second prize is a holiday for two in Rio, including a tour of a coffee farm, and the third prize is £5,000 cash. All three prizes will be drawn on Sunday 19 April 2026. This is the last day of the Ideal Home Show and the winners will be drawn live on the main stage.
“I am so excited and really can’t wait to see what the public vote for. It’s going to be great fun and an amazing moment when we finally hand the keys of the home to the winner – it’ll be a dream come true for them, but also for me, because I’ve wanted to do something like this for such a long time. It will certainly be one of those moments in life that you never forget. It’s your choice, your vote and your property!”
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First Time Buyer is an exciting bi-monthly glossy which takes a stylish and comprehensive look at all the options available, setting them out in an entertaining and informative way, and helping potential customers navigate their way through what is often a daunting and complex process. We dispel the myths, reinforce the facts and arm the reader with the tools necessary to make their homeownership dreams a reality.
