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Creating a Sense of Belonging – L&Q’s PricedIn

L&Q PricedIn

Househunting can be difficult at the best of times, and is often an even more testing task in London. After years of renting in a familiar, accessible and desirable location, many first time buyers can be forced to look outside of the city, when it comes to buying their first property

L&Q’s PricedIn Belonging campaign aims to end this cycle, by showing potential buyers that they can afford to buy a home in an area they want to live, through shared ownership. With a wide range of different properties in amazing locations across the capital – from Zone 1 to Zone 6 – first time buyers have a broad choice of areas in which to purchase, and the opportunity to belong within their communities.

Paul Hunter, who bought his first home through PricedIn, said, “Owning your own home definitely gives you a better sense of belonging as you take much more interest in the area and what’s going on around you. L&Q offered many different locations for shared ownership and there was lots of choice, from areas in Zone 1 to Zone 2 and further afield. I would have been keen to live in any one of the areas that I saw listed.”

Particularly popular with first time buyers, due to its central location, Harvard Gardens is part of the extensive £3billion regeneration scheme transforming Elephant & Castle. The much-anticipated third and final phase from L&Q comprises stylish two and three bedroom apartments and duplexes, while the area is now home to an impressive array of businesses, independent shops, cafes, restaurants, bars and clubs.

Meanwhile, in the sought-after southwest London suburb of Colliers Wood, Morris Court offers spacious homes within a vibrant community. Residents of the development will benefit from close proximity to glorious botanical gardens, a local retail park and numerous supermarkets, while the idyllic Morden Hall Park is within walking distance, with magnificent greenery and a quaint cafe. Each apartment has either a terrace or balcony, making the summer months all the more enjoyable for buyers of the Colliers Wood homes.

Bolingbroke Park, L&Q’s parkland development in Cockfosters, offers a range of homes, perfect for first time buyers and families looking to get a leg up on the London property ladder. Nestled amid 12 acres of woodland and scenic ponds, the two and three bedroom shared ownership apartments offer plenty of space, without residents having to sacrifice their London lifestyle. Cockfosters station is just a 10-minute walk away, where the Piccadilly Line runs regularly throughout the day and night.

Juliana Graff, who bought her flat through L&Q, explains, “I was certainly surprised about the wide range of areas that L&Q has properties, also the fact that they are in very good areas in London. It was very hard for me to be able to afford anything until I heard about shared ownership.”

Prices for a 25% share start at £144,375 for a two bedroom apartment at Harvard Gardens, £95,000 for a one bedroom home at Morris Court, and £111,250 for a two bedroom apartment at Bolingbroke Park.

For more information about creating a sense of belonging in London, visit

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